The page was not displayed because the request entity is too large

Hi EveryOne,

         "The page was not displayed because the request entity is too large" Error Occurs when i run my wcf service in Soap Ui.But the same service working in WCFStrom Exe. I would like to known how to fix this in Soap UI.

          Is there any configuration need to do for this.

         Thanks in Advance for Suggestions........!